9/25/2023 0 Comments Resetera moss book 2![]() ![]() The damage was done, and any effort at an apology would’ve been hours too late. ![]() Halliday would later tell Eurogamer, the first and only publication to interview him over his firing from GOG, that he had drafted an apology for the tweet to go live as soon as he realized his error, but his manager wasn’t overly concerned and went to bed.īy the time his manager had awakened from his beauty sleep, it was too late. Everything was looking good until he received a message from a fan of GOG advising him of the hashtag’s true purpose and he deleted it, just two minutes after it went live. Before he did so, he ran it by his manager and got his okay. ![]() Lacking context for the hashtag, which was a political one, the social media manager tweeted a joke under the hashtag, to promote GOG. Instead, like small dogs that bark loudly, they complained until the studio was forced to delete its tweet and issue a public apology-no doubt an insincere one, given the triviality of the topic-to appease the madding crowd.Īlready on thin ice now, Halliday then stumbled upon the hashtag #WontBeErased under European trending topics on Twitter. It was a joke-a hoary joke that pokes fun at intersectional feminists: “Did you just assume their gender?” Halliday was not responsible for the tweet, which was issued by CD Projekt Red’s independent public relations team, dedicated to promoting the game. Then a tweet appeared, on the topic of Cyberpunk 2077. Halliday weathered the storm, at least at the time, and the seas of outrage calmed as the games media moved on to the next outrage du jour. What they should have done, instead, is provide objective information about games. GamerGate was essentially a manifestation of gamers’ dissatisfaction with the gaming press, whose moralistic journalism attempted to socially manipulate its audience into the acceptance of an unsubstantiated and often radical ideology. Game journalists took issue with the promotional tweet, declaring GOG to be problematic because it offered what they saw as tacit support for a harassment movement. In one regrettable series of articles, the press declared itself irrelevant. You would be forgiven for not recognizing the importance of these details, minute as they are, as they correspond to the event of the Twitter hashtag GamerGate-which took place on 28 August 2014 and continues to reverberate through the gaming press. The promotional image for Postal 2, which he didn’t look at too closely (and who could blame him because the detail is so low), featured a tombstone inscribed with the words Game Journalism with a cause of death and date that accurately corresponds to reality. He made the mistake of tweeting out a promotional image for Postal 2, a game once decried by fundamentalist boomers as the worst video gaming had to offer. He was good at memes, and he was good at giving the otherwise faceless company a likeable image its audience could relate to.īut, overnight, his dream job turned into a nightmare. Halliday sparked gamers’ interest by lending the warmth of humanity to the company’s cold social presence and engaging in trending topics on Twitter. With his keen understanding of gamers, Halliday was able to clean up the derelict GOG forums and spark healthy interaction within the community.īy all accounts, Halliday was very good at his job, and he was swiftly promoted to managing the company’s public-facing social media accounts on Twitter and Facebook, where he drove interaction and attention to GOG’s social media profiles, which had previously been posting little more than out-of-touch PR snippets and announcements about new games, which no one would have had any interest in even checking out-were it not for his ability to make them sound interesting. Halliday, a part-time Twitch streamer and video game critic, thought he’d got his dream job when he was hired to work at Steam rival Good Old Games, which publishes classic video games, and forms an extension of the famous Polish studio responsible for The Witcher 3 and Cyberpunk 2077. Now he’s been hounded out of a second job and is unlikely to find future work in the games industry, due to the obscene coverage surrounding his dismissal from the company. Sean Halliday, a community manager for Good Old Games, was fired after he accidentally tweeted under a hashtag with sociopolitical connotations. ![]()
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