9/25/2023 0 Comments Live mas ink master![]() ![]() There’s a reason influencer marketing has become a billion-dollar industry. It’s no secret that social media gives us a perfectly Photoshopped lens into the life of our favorite celebrities, and we buy the products they hawk hoping to catch a slice of luxury: the ridiculously expensive Bluetooth headphones, the lip filler, the subscription to Tidal we didn’t particularly want, the weight-loss tea that just makes you shit yourself. “Then I go check it out, and it’s fucking Dave Navarro.” “In my head, I’m like, ‘Oh, goddamn,’” Coffey says. Photo theft is an almost routine annoyance in the age of Insta, but this time, things were different. Less than two hours later, Coffey received a comment from a friend alerting him that someone was already trying to claim the tattoo as their own. “I thought that was just going to be it, you know?” he says. Bage snapped a picture, and the pair posted the image to their respective Instagram accounts later that night. He was just joining a friend to get a Taylor Swift tattoo, he says, but Bage mentioned she had time afterward for something small.Ĭoffey, who says he’s been joking on Facebook for two years about living más and dying young, responded, “Sure, okay, why not?” Coffey had gotten the tattoo on a whim earlier that day by Cutty Bage at Hollow Moon Tattoo in Boone, North Carolina. The ink belongs to Caleb Coffey, a North Carolina bartender and server with a passion for punk rock and a thick Southern drawl. What Navarro posted on Instagram was undeniably más: a tattoo of a flaming Taco Bell logo bearing the words “Live M á s Die Young.” Except it wasn’t actually his tattoo. And I saw it in late November, when Dave Navarro committed an Instagram crime so ridiculous it changed a small-town bartender’s life. I first saw it when my friend ate a day-old Chalupa that was baking for hours beneath a windshield in the Florida sun. You are all examples of the Live M á s mentality,” while the camera grazed over a depressed-looking contestant.īut living más catches up with everyone eventually. Most recently, Navarro’s Ink Master performance landed him in memedom when he proclaimed, “Taco Bell is a brand that believes in living más. ![]() The rocker-turned-reality host spent the last three decades climbing the charts with Jane’s Addiction, getting kicked out of the Red Hot Chili Peppers, miraculously beating drug addiction, trying his hand at directing adult films, nearly winning a poker championship and becoming the face of a Taco Bell-sponsored TV tattoo competition with almost no qualifications beyond having a ton of ink. By all accounts, Dave Navarro is the definition of Live M á s. ![]()
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